Friday, May 20, 2005

Small and Big Business Partnerships

"Business is changing faster than ever so companies have to be focused, strategic and fast to maintain profitability.

One way to stay ahead of this trend is for the bigs to partner with the smalls to offer the best of both worlds to their customers.

Matching smalls with bigs brings the winning combination of Speed, Service, Skills and Selection to the marketplace.

This business model is growing because each company can focus on what they do best while allowing their business partner to bring even more elements to the table to further exceed the expectations of their customers while creating a lot of added value in the process.

Deeply satisfied customers today become long term loyal customers in the future, which benefits everyone involved.

This type of symbiotic relationship is like the important connection of a cruise ship to a tugboat.

While each one serves a very different function for the overall success of the experience, the customer may only see the big cruise ship and not realize that the 100 time smaller tugboat is what did most of the work to get them out to sea. Each business needs the other to be excellent at what they do well, and when each side learns to trust the rhythm of shared strengths and core values, it's common to see a business that was barely surviving explode with growth by rapidly moving ahead and thriving."

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Dwight is a Nationally Certified Counselor and Life Coach specializing in life transitions to guide you from stress to success. Dwight is having an impact nationally on individuals, families and business groups. His purpose is to come alongside and help you achieve maximum results in your personal and professional life.